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Author
Language
English
Formats
Description
Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift...
Author
Language
English
Formats
Description
For those who believe that there must be a more efficient way for people to get things done, Scrum pioneer Jeff Sutherland offers a thought-provoking book about the management process that is changing the way we work. In the future, historians may look back on human progress and draw a sharp line designating "before Scrum" and "after Scrum." Scrum already drives most of the world's top technologycompanies. And now it's starting to spread to every...
Author
Publisher
Portfolio Penguin
Pub. Date
2014.
Language
English
Description
This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more...
Author
Publisher
McGraw-Hill
Pub. Date
[2009]
Language
English
Description
"Leaders in business and public service "must think beyond short-term financial results and understand the impact of globalization and an accelerated pace of change on future economic growth," says Estrin. With Closing the Innovation Gap, business leaders will gain key insights into identifying their needs, asking the right questions, testing new ideas, and successfully leading their organization to the frontiers of twenty-first-century innovation."--Jacket....
Author
Publisher
Crown Business
Pub. Date
[2014]
Language
English
Description
Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every...
10) What customers want: using outcome-driven innovation to create breakthrough products and services
Author
Publisher
McGraw-Hill
Pub. Date
[2005]
Language
English
Description
"In a book that challenges everything you have learned about being customer driven, innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated."
Author
Publisher
Currency
Pub. Date
[2021]
Language
English
Description
"What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn't talent, network or strategy. It's an entrepreneurial mindset-a mindset that can be cultivated. Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2018]
Language
English
Description
How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful...
Author
Publisher
Harvard Business Review Press
Pub. Date
c2013.
Language
English
Description
By highlighting the paths of French lifestyle guru Mireille Guilliano, TOMS founder Blake Mycoskie, and others, provides a method and a set of best practices for making ideas rise above the rest and impact the world.
Author
Publisher
Addison-Wesley
Pub. Date
c2012.
Language
English
Description
"If you want to use Scrum to develop innovative products and services that delight your customers, Essential Scrum is the complete, single-source reference you've been searching for. Whether you are new to Scrum or years into your use, this book will introduce, clarify, and deepen your Scrum knowledge at the team, product, and portfolio level, and provide every team member, manager, and executive with a common understanding of Scrum, a workflow management...
Author
Publisher
BIS
Pub. Date
2012.
Language
English
Description
"Scrum is a project management method that dissolves boundaries and distributes responsibilities. It is a radically different way of working: as many activities as possible take place at the same time, in the same room. Scrum has many advantages: projects are completed quicker, product quality is higher and deliverance guarantee is much greater than if using traditional project methods"--adapted from back cover.
18) The innovation delusion: how our obsession with the new has disrupted the work that matters most
Author
Publisher
Currency
Pub. Date
[2020]
Language
English
Description
"For forty years, innovation has been the hottest buzzword in business. But what if the benefits of innovation have been exaggerated, and our obsession with the new has distracted us from the work that matters most? It's hard to avoid innovation these days. Nearly every product gets marketed as being disruptive, whether it's a new technology or a new toothbrush. But in this manifesto on the state of American work, historians of technology Lee Vinsel...
Author
Publisher
Viking, an imprint of Penguin Random House LLC
Pub. Date
[2016]
Language
English
Description
With his previous book, Give and Take, Adam Grant introduced a new paradigm for success. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all? Using surprising studies and stories spanning...
Author
Publisher
Addison-Wesley
Pub. Date
2014.
Language
English
Description
Although created in the software industry as a new framework for effective product development, Scrum has been widely adopted by different industries as a means of improving product development agility and timely delivery. Goldstein presents thirty proven, felxible shortcuts for optimizing Scrum processes, actions, and outcomes, addressing a broad range of topics including getting started, quality and metrics, team members and roles, managing stakeholders,...
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