Catalog Search Results
Author
Publisher
TarcherPerigee Book, an imprint of Penguin Random House, LLC
Pub. Date
[2022]
Language
English
Description
"The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success. Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world's leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world. Here, Hoffeld utilizes research...
Author
Publisher
Portfolio Penguin
Pub. Date
2014.
Language
English
Description
This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more...
4) Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping
Author
Publisher
N. Brealey
Pub. Date
2010.
Language
English
Author
Publisher
[publisher not identified]
Pub. Date
2018
Language
English
Description
Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today's frustrating sales issues, to highlight a deceptively powerful new way to connect with buyers. Today's sales world is littered with glorified order takers, beholden to a frustrated buyer, unable to influence the sale and create value. Gap...
Author
Publisher
Annick Press
Pub. Date
[2019]
Language
English
Description
"Our cellphones, our clothes, our food: All are everyday things we consider essential, but we seldom think of what and who is involved in making them and getting them into our hands. In Follow Your Stuff, award-winning children's author Kevin Sylvester and business professor Michael Hlinka team up again, this time to tackle the complex dynamics of the global economy, examining the often complex journey of ordinary goods, from production right to our...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2020]
Language
English
Description
"Make friends and sell things to people through social media {u2026} Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale{u2014} often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate whats actually working for...
Author
Publisher
Farrar, Straus and Giroux
Pub. Date
2015.
Language
English
Description
"A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over social media. Tourists flock to Rodeo Drive to have their pictures taken in front of luxury stores. Soccer moms switch from minivans to SUVs to hybrids, while hip...
Author
Publisher
Bloomsbury Publishing
Pub. Date
2019.
Language
English
Formats
Description
"In Secondhand, journalist Adam Minter takes us on an unexpected adventure into the often-hidden, multibillion-dollar industry of reuse: thrift stores in the American Southwest to vintage shops in Tokyo, flea markets in Southeast Asia to used-goods enterprises in Ghana, and more. Along the way, Minter meets the fascinating people who handle-and profit from-our rising tide of discarded stuff, and asks a pressing question: In a world that craves shiny...
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given to encourage the in depth responses necessary for 'thick description'. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to assist in the analysis and interpretation of data. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is the only component of qualitative consumer research that is seen by the reader. Produced by David Crewes.
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