Catalog Search Results
Author
Language
English
Formats
Description
The Sackler name adorns the walls of many storied institutions: Harvard, the Metropolitan Museum of Art, Oxford, the Louvre. They are one of the richest families in the world, known for their lavish donations to the arts and sciences. The source of the family fortune was vague, however, until it emerged that the Sackler's were responsible for making and marketing Oxycontin, a blockbuster painkiller that was a catalyst for the opioid crisis. Empire...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription...
3) Selling sickness: how the world's biggest pharmaceutical companies are turning us all into patients
Author
Publisher
Nation Books
Pub. Date
2005
Language
English
Author
Language
English
Formats
Description
"The blistering inside story of a startup that made millions pushing opioids-until its cutthroat tactics were exposed and its executives put behind bars John Kapoor had amassed a small fortune in pharmaceuticals when he conceived of a new product. It was the 2000s, and opioids were big business. If Kapoor, an immigrant and the billionaire founder of Insys, could find a new way to administer the highly potent fentanyl, he could patent his invention...
Author
Publisher
Wiley
Pub. Date
2017.
Language
English
Description
This book provides a comprehensive overview of the new business context and marketing models for biotech companies. Informed by extensive input by senior biotech executives and industry experts, it analyzes the strategies and key success factors for the financing, development, and commercialization of novel therapeutic products, including strategies for engagement with patients, physicians, and healthcare payers. Throughout the book, case studies...
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