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The marketing gurus : lessons from the best marketing books of all time
(Book)
Author
Status
Adult Nonfiction - South Wing Main Floor
658.8 M961
1 available
658.8 M961
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Adult Nonfiction - South Wing Main Floor | 658.8 M961 | On Shelf |
More Details
Format
Book
Physical Desc
xii, 290 pages : illustrations
Language
English
Notes
Description
Brings together summaries of seventeen essential marketing classics in a single volume, including "Purple Cow" by Seth Godin, "Relationship Marketing" by Regis McKenna, and "The Tipping Point" by Malcolm Gladwell.
Subjects
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Citations
APA Citation, 7th Edition (style guide)
Murray, C. (2006). The marketing gurus: lessons from the best marketing books of all time . Portfolio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Murray, Chris. 2006. The Marketing Gurus: Lessons From the Best Marketing Books of All Time. Portfolio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Murray, Chris. The Marketing Gurus: Lessons From the Best Marketing Books of All Time Portfolio, 2006.
MLA Citation, 9th Edition (style guide)Murray, Chris. The Marketing Gurus: Lessons From the Best Marketing Books of All Time Portfolio, 2006.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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