Wallace Ritchie, an American vacationer in London, doesn't know that the bullets are real and the truth serum true. He thinks the intrigue erupting around him is part of an audience-participation theater event. Yet the world's fate depends on this gullible goofus who can't even spell CIA.

The film shows the maneuverings of political candidates as they try to get elected, and the people hired to sell them to the public, the media consultants.